The Adify Story

The Adify Story

Seeking a Remedy for Internet Fragmentation
In the summer of 2005 the Web was fragmenting fast. As blogs and niche content sites multiplied, industry veterans Larry Braitman, Richard Thompson and Russ Fradin asked how advertisers would cope with consumers' increasingly divided attention.

Through their experiences at Flycast and comScore, the team knew that advertisers, content aggregators, and individual publishers would derive great value from an intelligent aggregation system. But no such system existed: The technology and services needed to aggregate quality online advertising inventory were distributed across too many companies. The integration costs were too high.

Founding Adify and Launching The Adify Network Builder Platform
Seeing a game-changing opportunity, Braitman, Thompson, and Fradin founded Adify. The company's first service, Adify Network Builder, was an integrated technology platform upon which customers could build and commercialize premium vertical ad networks.

Adify Network Builder combines advanced ad serving and targeting technology together with an invaluable layer of expert human judgment and monitoring. Today the platform powers more than 160 of the world's best vertical ad networks, and connects premium brand advertisers to the deeply engaged audiences of thousands of quality mid- and long-tail sites.

Joining Cox Enterprises
In May 2008, Adify was acquired by Cox TMI, Inc., part of Cox Enterprises, one of the nation's leading media companies. Cox chose Adify as its online advertising partner because of the companies' shared respect for premium customer service.

Creating a Meta Network for Brand Advertisers
Adify's second major service, Adify Media, launched in April, 2009. Adify Media is a meta network, selling inventory across the 160 vertical ad networks powered by Adify Network Builder, as well as Cox Media properties. Offering 100% transparency and site-by-site reporting, Adify Media creates a private media marketplace for brand advertisers and complements their buys on Adify Network Builder-powered vertical ad networks.

Adify: The Antidote to Fragmentation
Together, Adify's technology and services offer a complete system serving the needs of Network Builders, advertisers, agencies, and publishers. While Internet fragmentation will only continue to increase, Adify offers the means to thrive in an ever-more splintered marketplace.