Adify

Peter Cheng

Vice President Product Management

Peter came to Adify from eBay, where he was most recently on an expat assignment to China as Head of Product Marketing and Business Development. Before the assignment, Peter was the Principal Product Manager leading eBay's global internet marketing product initiatives, including natural search, paid search, affiliate program, and portal and shopping partner integrations. He was the lead Product Manager who helped eBay sign the partnership agreements with Google, Yahoo and Microsoft. Before joining eBay, Peter served as Group Product Manager for Vividence (acquired by Keynote Systems) and held several senior marketing and product management positions at Oracle and FedEx. Peter holds an MBA from the Kelley School of Business at Indiana University and a BS in Computer Engineering from National Chiao Tung University in Taiwan.