Advertiser Case Study: Eukanuba

Eukanuba, a Proctor & Gamble Company, needed to drive awareness for their very specialized pet formulas. The solution? Dog Time Media (formerly Top Dog), a vertical pets network powered by Adify. With Dog Time, Eukanuba was able to reach their audience and successfully meet advertising objectives. The Breed Centric campaign, which targets the passionate owners of Labradors, Boxers, Dachshunds, German Shepherds and Yorkshire Terriers, will run through summer and fall.

  • Multiple rich media ads running across premium pet sites
  • Reached an audience of 8.5 million dog owners
  • Fixed placement sponsorship for breed-specific sites
  • Top performing CTR of entire campaign with 100% fulfillment
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Vertical networks are emerging as one of the most important innovations in online advertising. By pairing leading media brands with high-quality “long-tail” content, Adify has taken the lead in this rapidly growing market. Nicole Rousseau
Vice President of Retail Marketing at HSBC