Blog Posts by Author: Adify
Adify Water Cooler - What is the best way for an advertiser to measure the impact of online advertising?
Editor’s Note: Each week we post a question for our team and invite them to share their responses. Here are the folks who answered the call this week:
Online Advertising Remains a Bright Spot in Advertising Downturn
Weakness in other areas of the economy appears to be dragging down overall ad spending slightly, though online advertising growth remains positive. A report from TNS Media Intelligence reveals that overall US advertising expenditures in the first six months this year were down 1.6% year-over-year. Ad spending during the second quarter of 2008 was off 3.7% versus last year.
Going Beyond the “Last Ad Model”
New research by The Atlas Institute, comScore, and Omniture bring a fresh perspective on the role of display advertising in the conversion process. Until now, the prevailing mode of analysis has been to attribute a conversion to the last ad the purchaser viewed before purchasing. Because this “last ad” tends to be an ad appearing in search results, search is often credited as the highest-converting advertising medium.
Bain IAB Digital Pricing Research Released
Bain & Co. and the Interactive Advertising Bureau have released a new Digital Pricing Research report that address issues of price compression for large publishers who use third-party ad networks and exchanges.
MOG Aggregates Music Passionistas
Media Post's Catherine Taylor recently posted a summary of the genesis of MOG Music Network, one of the latest networks to be built on the Adify platform.
Jupiter’s Prescription for Content Producer Success
Large portals such as Yahoo and AOL have continued their efforts to consolidate web traffic, as reported by Barry Parr, Lead Analyst with Jupiter Research, in his new report Living With Portals (July 3, 2008). While Google’s dominant search engine tends to send traffic to a wide variety of smaller sites, the portals are, in actuality, “portals to their own properties." Yahoo.com, for example, sends 67% of its traffic to Yahoo-owned sites.
A note from the author of Know Vertical...Adify's Jim Larrison
On July 3, MediaPost printed an article criticizing Adify EVP Jim Larrison for maintaining a personal blog on verticalization in advertising and Vertical Ad Networks - and the criticism was focused on the author's disappointment that in spite of both the Twitter and email address identifying Jim as Jim, Know Vertical wasn't transparent enough. Jim responded on blog.knowvertical.com and we wanted to share it with the Adify audience as well.
Adify Gives Publishers Predictive Insight Into Advertiser Campaigns’ Success
Today, we’ve announced a unique and sophisticated Inventory Forecasting module to empower vertical ad network builders to predict supply and demand across the premier publishers in their networks.
News details:
Despite Macroeconomic Slowdown, IAB Report Shows Continued Growth in Internet Advertising
Internet advertising revenues in the United States rose 26% to $21.2 billion in 2007, compared with $16.9 in 2006, according to the recently-released 2007 Internet Advertising Revenue Report. The report, conducted by PriceWaterhouseCoopers and sponsored by the Interactive Advertising Bureau, marks the fifth consecutive year of explosive growth.
Monetization with Adify & Forbes
As membership in Adify-powered networks continues to grow, several bloggers are writing about their experience. In Monetization with Adify & Forbes, David Peralty of dailypixel describes the process of joining the Forbes Network, and the results it has brought him.
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Customer Testimonial
"Without Adify, we would not have been able to scale our business and become the leader in the gay and lesbian category. Since we do not have to invest and maintain our own ad serving technology or manage hundreds of financial transactions with our publishers, we have been able to focus our resources on revenue generation and achieving profitability." Mark Elderkin
CEO & President
Gay Ad Network