Blog Posts by Author: Alicia Wold
Release 4.0 Highlight: Post-Impression Tracking
comScore Brand Metrix data shows that many website visitors respond to ads by going directly to the advertiser's site -- either through a brand search or by entering a web address -- without clicking the ad itself. To offer advertisers new insights, the recent 4.0 release of the Adify platform offers a new feature called post-impression tracking (also known as view-through tracking).
Release 4.0 Highlight – Interaction Tracking
To optimize today's interactive creative, advertisers want to know how Web visitors engage with the video, games, and audio offered in their ads. To assist advertisers with this effort, the new 4.0 release of the Adify platform includes a feature called interaction tracking, which streamlines the measurement and reporting of the actions users take when they encounter interactive creative.
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Customer Testimonial
"I’ve found that Adify’s approach to working together with network operators in partnership, opposed to a typical company/client relationship was a huge selling point to me. An example of this is apart from supplying me their ad serving technology, Adify has worked hard to promote and market the Gourmet Ads Network as well as undertaking advertising sales in new markets, allowing me to sell 100% of my inventory at the highest possible rates. " Benjamin Christie
Celebrity Chef, Founder
Gourmet Ads