Blog Posts by Author: Emmet Geaney
Tough economic conditions lead to better digital planning and buying or, do they?
Clients want greater efficiency, return on their investment, and need to hit their targets for the month/quarter. On top of this is a requirement for media firsts – great creative that sets the brand apart and meets the Direct Response and Brand Brief at the same time. It’s tough out there and we can see it getting tougher.
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