Blog Posts by Author: Heidi Carson
How to ruin your credibility with customers in 4 easy steps
I’ve been thinking a lot about customer satisfaction lately. “Customer satisfaction” always seems like a general term, something fleeting and hard to measure, kind of like a happiness meter (“on a scale of 1 to 10, how happy are you right now?”). But whether your product is relatively stable or is experiencing growing pains, overall customer satisfaction can make the difference between a thriving business and one that limps along from quarter to quarter.
Replace Old-School Tear Sheets with New School Mockups and Site Transparency
Everyone's talking tear sheets. Remember those holdovers from the offline world? If you need a refresher, Answers.com defines a tear sheet as:
Troubleshooting Post-Click and Post-Impression Discrepancies
A colleague from Ad Operations came to me a few days ago with a conundrum: for a particular pharmaceutical advertiser looking to drive new users through a signup flow, she was comparing Adify's post-impression and post-click reports with those from another ad server, and the numbers were way off. Adify claimed that there were about 200 events in a given time; the other ad server only reported about 100.
Ready for Video?
Network Builders: we heard you loud and clear. Through formal surveys and anecdotal conversations, you've told us you have unique and interesting video content you want to push out to the sites in your network. Even better, you're ready to start monetizing your video content through pre-rolls, mid-rolls, and overlays.
What should you do if someone clicks?
An interesting debate has emerged around the Adify offices: if someone clicks on your ad, what should you do the next time you run into them? Should you serve them another ad for the same product (maybe for something even more enticing), or you should you stop serving ads to that person altogether?
Increase Your Network By Customizing Your Application Flow
As many of our Network Builders know, Adify automatically provides a customizable publisher application flow that allows new publishers to apply to join your network in one seamless process. You can then review their application and opt to accept them into your network.
How can I make more money from my ad network?
Part 2: Attracting new advertisersIn my previous post, I offered ideas for increasing your revenue by upselling your existing advertisers. In this post, I will concentrate on ways to gain new advertising clients to increase sell-through.
How can I make more money from my vertical ad network?
Part 1: Working with current advertisers to improve sell-through and eCPM.Increasing your vertical ad network’s top-line revenue can be done in two key ways:
6 Causes for Discrepancies Between Impressions and Click Counts -- And 3 Ways Adify Helps Manage Them
After helping to manage 150+ vertical ad networks, Adify's experience shows that discrepancies between impressions and click counts are unavoidable across networks: One ad server reports a million impressions served, the other records only 950K. However, with the technology and insight provided on the Adify platform, Network Builders can manage these unavoidable discrepancies, control their margins with ease, and gain peace of mind.
Keeping it simple
"What do you want to be when you grow up?” Kids hear this all the time, but here at Adify we're asking this question of our company. As 2008 wraps up, we at Adify are iterating on our product and services roadmap for 2009 and beyond.
US Rich Media Spending Up 60% in 1H 2008; Overall Online Ad Spend Up 11%
A new report by Nielsen Online reveals an astonishing 60% growth in online ad spending on rich media formats. This contrasts sharply with online spending on static image formats, which fell 6% in the same period.
Private Surfing with IE 8 and Google Chrome
Having been a loyal Firefox user for years, I recently expanded my boundaries by downloading two new browsers in one week: Internet Explorer 8 (beta) and Google Chrome.
Ad Serving for the Rest of Us
There was a time not many years ago when ad serving technology was reserved for large publishing houses with big enough budgets to cover high-end Sun Sparc servers and custom software implementations. A typical ad serving deployment might have come with a $100,000 price tag.
Categories
Latest Posts
Authors
Tags
Main Ad Networks Brand Advertising online advertising Ad Spending Performance & Measurement Network News Ad Inventory Release Announcements Targeting ad networks Ad Serving Publishing Video Behavioral Targeting Adify Media Media publishing Portals CPM Publishers vertical ad networks brand advertising ad inventory Engagement Vertical Ad Networks performance paid content Branded Publishers Adify
Customer Testimonial
"Vertical networks are emerging as one of the most important innovations in online advertising. By pairing leading media brands with high-quality long-tail content, Adify has taken the lead in this rapidly growing market." Nicole Rousseau
Vice President of Retail Marketing
HSBC