Blog Posts by Author: Russ Fradin
A Dirty Secret, A Double Life: Part 3
In my previous two posts, I described how major branded sites compose the majority of impressions in the top ad networks, and I posited that branded publishers who pursue a hybrid premium/commodity strategy will erode their brand equity and pricing power. The imperative for branded publishers is to embrace one of these two strategies:
A Dirty Secret, A Double Life: Part 2
If you were in the market for a premium computer, and you were presented with these two options…
A Dirty Secret, A Double Life: Part 1
I’m going to give you a secret statistic that may surprise you. And, if you’re a publisher of a branded web property, the statistic should trouble you. It’s the answer to the question:
What is the Human Algorithm?
We've got to end the either/or mentality.
Correction to MediaPost Article
We at Adify would like to make a correction to information from an article by Frank Addante, CEO of Rubicon Project, which ran today in MediaPost’s Online Media Daily.
One Thing That Won't Change
The pendulum of perception has a way of swinging too far in both directions. Only months ago, pundits were claiming that online advertising was virtually immune to a downturn in the macro-economy, because “this time it’s different; advertisers have fully embraced the Web”. And soon, I’m sure we’ll see industry news headlines predicting prolonged doom and gloom. The reality, of course, is somewhere in between. A recession will temporarily affect online advertising revenues, but the following long-term trends will keep marching onward:
Adify joins Cox Enterprises
Adify Customers, Partners, Employees and Investors –
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