Blog Posts by Author: Selena Yang
Call The Other Guy When You're Ready to Compromise
In Steve McClellan’s AdWeek article from 10/12/09 titled “Doing Battle With Media Complexity,” he discusses the very salient and real problem facing advertisers today: not knowing where, when, to which audience their ads are being shown or with what program their ads run on television-placed campaigns. Any problem that has the possibility of damaging a brand’s good name in the marketplace is a significant one indeed.
Candy is King!
In many ways, the exhibit booths at last week's MIXX Conference were living, breathing come-to-life ads that were all vying for attendees' time and attention. Our booth had a very steady flow of visitors and since I managed our overall booth presence, I have to wonder - What made our "living, breathing ad" work so well?
Movin’ On Up – Adify Media Moves Up in Network Ranking by comScore for Online Buying Power
Back in early June, Adify Media announced that we were recently ranked by comScore as one of the networks with the highest Online Buying Power Index (BPI) which we thought was very cool. If you read this, you may have scratched your head and thought to yourself, “That’s great and all but what the heck is a BPI?!”
Reflections on the iMedia Brand Summit
I recently returned from the iMedia Brand Summit in Bonita Springs, FL. If you've never been in February, it's the stuff that honeymoons, anniversaries, and family vacations are made of. Florida boasted a very comfortable 80 degrees with some slight wind and a whole lot of sun. Sunshine so bright it lures you out of bed. But there was more than sunshine lighting the event this year. Despite the gloom and doom of the economy, there was a genuine spirit of collaboration and engagement everywhere I went.
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