Blog Posts by Author: Thai Arizpe
Internet Audience Fragmentation Leads to Better Advertising Performance?
Do you remember when everyone was panicked about audience fragmentation? When, it seemed like overnight, the Internet grew from email, to millions of websites for every possible interest, passion, and fetish that you could imagine? Suddenly, advertisers were scrambling with how to find their target audience outside of the big guys.
Above The Fold
We posted last week about a yearlong study conducted by comScore, Microsoft, and Eyeblaster that revealed that the key to attracting and keeping eyeballs is to pair innovative creative with relevant content. This probably isn’t a huge surprise to anyone, but it should validate the fact that knowing your audience and targeting to relevant users with compelling creative is of utmost importance.
There’s more to just reach…
A recent article on Ad Age speaks to the value of ad networks as the Internet continues to fragment. The author accurately points to the many media companies who once shunned networks, but then have either moved to buy them, or create their own to take advantage of their inherent value: reach, targeting, price.
You name it - There’s a network for that.
eMarketer published a report by Econsultancy and Rubicon Project today titled The Pros and Cons of Ad Networks. The report highlights the many aspects of networks that are appealing, and not so appealing, and brings home the important point: networks are not a ‘one size fits all’ model.
Why Cox bought Adify
For those of you still wondering why Cox acquired Adify, this interview with a Senior Manager at Del Monte, should help shed some light...
Marketing works, but maybe not how you think...
As an advertiser, you send a direct mail piece to your target audience. You reach out to them with an online ad. You launch a full-scale TV and print campaign. You even go so far as to buy a billboard placement. Now that the money is out the door, how do you measure success?
Ads I WANT to see…
“Ask and ye shall receive.” These are the words that eMarketer quoted today in an article about the controversy over personalized ads. Having been in this industry for over 10 years and feeling personally invested in the success of online advertising, this article struck a personal cord with me.
Verified by Google: Engagement is the next big thing…
Google was featured in today’s Wall Street Journal in an article about benchmarking display ad performance. In the article, Google says that “Internet users are more than twice as likely to click on large display ads and view video ads than smaller non-video advertisements”.
Adify Media Ranked a Top Network by comScore for Audience Buying Power - Why You Should Care
Adify Media was recently ranked by comScore (http://www.marketwire.com/press-release/Adify-1001996.html) as one of the networks with the highest Buying Power Index (BPI). That's big news! But what does that mean?
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