Blog Posts by Author: Thomas Schmidt
Improve sell through rates with inventory forecasting tools
Ad sales teams are often unsure how to use inventory forecasting tools. For some, their manual forecast process works well enough. Perhaps they tried using other forecasting tools in the past, and got bad results. Manual forecasting may work for today, but with more highly targeted campaigns and higher sell through rates, it breaks down. Forecasting tools can relieve the pressure, and produce more accurate results, if used correctly.
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