The Adify Blog

Blog Posts by Author: Trent Lloyd

Make it scale

Posted by Trent Lloyd on March 24, 2010 | 0 Comments

I am continually impressed by the quality and clarity of direction many of the publishing businesses I meet have, along with the genuine passion with which they are run. That said, whether you are a global media giant or a one person operation I don't think many succeed at doing everything on their own.

0 comments | Read the full post »

Facebook ISN'T the only answer when it comes to online communities

Posted by Trent Lloyd on December 19, 2009 | 0 Comments

Tags: Main, Facebook, brand, communities

It's interesting to see some recent comments about social media, Facebook in particular, along with the notion of 'online communities'.

0 comments | Read the full post »

Adify in Australia

Posted by Trent Lloyd on March 17, 2009 | 0 Comments

Tags: Main

News of Adify bringing its fantastic model and market leading platform to Australia has been greeted openly and with great interest. There has also been great consistency in the questions I’ve been asked so far; Who are Adify, what exactly are vertical networks and is it all relevant in the Australian market?
Well, first things first. Adify was founded three years ago by a trio of former Flycast and Comscore executives.  Adify is the leading solution for creating, managing and commercializing vertical ad networks and now has 156 networks  and more than 10,000 premium, niche sites on its platform.

In May last year Adify received an overwhelming endorsement of its model when acquired by Cox Enterprises for (US) $300 million, facilitating increased technology investment and international expansion which has seen Adify open its doors in London, Berlin, Singapore and now of course here in Sydney. Cox Enterprises is a leading global media and communications company with revenues exceeding (US) $15 billion and assets in TV, newspapers, digital media, advertising sales rep firms and radio.

0 comments | Read the full post »