Cox Cross Media and Adify Joins Forces to Form
Cox Digital Solutions
Cox Cross Media, the digital sales arm of Cox Reps and the leading provider of local media content merges with Adify, the premier vertical ad network management and media services company to create Cox Digital Solutions.
NEW YORK CITY–Jan. 11, 2011 –Cox Digital Solutions offers the first complete digital media solution that gives national, regional, and local agencies, advertisers and publishers national scale and local engagement, as well as an MRC-accredited, ad delivery and optimization technology designed to maximize revenue.
Cox Digital Solutions, a division of Cox Reps which is owned by Atlanta-based Cox Media Group (CMG), offers local reach and efficient media placement across 1,300 premium local media sites in 145 key markets, as well as efficient media planning technology to enable customers to buy with ease. It also delivers national reach through its partnerships with 7,000+ premium specialty publishers using high volume advertising delivery and optimization technology. The new company will be based in New York City.
“This is a very compelling combination of two growing CMG businesses,” said Steve Shaw, President of Cox Digital Solutions. “By combining the best of Cox Cross Media and Adify, we now have one of the largest dedicated digital sales teams in the country and can bring incredible opportunities to all of our publishing partners while offering quality local inventory, national reach, and engaged audiences to advertisers.”