The Adify Blog
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Adify Joins Elite Group of MRC-Accredited Companies
We are pleased to announce that Adify has received accreditation from the Media Rating Council (MRC) for its display advertising impressions and clicks measurement. Adify joins Microsoft’s Atlas Media Console as being one of the first to receive this accreditation in the last 12 months.
Release 4.2 is here
We’re happy to announce Release 4.2 of the Adify platform! The focus of this release is inventory tagging, a flexible way to manage and target inventory based on words or phrases that are associated with groups of sites and ad spaces. Also included are enhancements to forecasting granularity and new integration opportunities.
Here are some of the features that we rolled out with the release:
- Inventory tagging – associate words or phrases – called inventory tags – with ad spaces or sites to create groups of inventory that make sense for your network
- Tag-based targeting – flexibly and precisely pair your advertisers' brands with chosen content in your network by targeting campaigns to inventory tags or combinations of inventory tags
- Tag-based reporting – track performance information for campaign line items targeted to inventory tags
- Tag-based inventory forecasting – estimate how many impressions your network can offer for a given inventory tag or combination of tags within a given time period
- Campaign trafficking APIs (beta) – integrate your company’s systems with the Adify Platform to programmatically inject campaigns and accounts
- Inventory forecasting by line item – understand inventory availability by line item
Call The Other Guy When You're Ready to Compromise
In Steve McClellan’s AdWeek article from 10/12/09 titled “Doing Battle With Media Complexity,” he discusses the very salient and real problem facing advertisers today: not knowing where, when, to which audience their ads are being shown or with what program their ads run on television-placed campaigns. Any problem that has the possibility of damaging a brand’s good name in the marketplace is a significant one indeed.
Inventory Forecasting and Walking the Other Way
When you run an ad network composed of many sites, should you approach your estimates of future available inventory in the same way as you would for a single site that you own and operate?
6 Causes for Discrepancies Between Impressions and Click Counts -- And 3 Ways Adify Helps Manage Them
After helping to manage 150+ vertical ad networks, Adify's experience shows that discrepancies between impressions and click counts are unavoidable across networks: One ad server reports a million impressions served, the other records only 950K. However, with the technology and insight provided on the Adify platform, Network Builders can manage these unavoidable discrepancies, control their margins with ease, and gain peace of mind.
Ad Serving for the Rest of Us
There was a time not many years ago when ad serving technology was reserved for large publishing houses with big enough budgets to cover high-end Sun Sparc servers and custom software implementations. A typical ad serving deployment might have come with a $100,000 price tag.
Adify IS IAB Ad Measurement Audited and Certified by IM Services Group
Last week, Adify was proud to announce that we achieved IAB Ad Measurement Auditing and Certification. This audit and certification were completed by IM Services Group, an auditor listed on the IAB web site. The IAB does not certify or audit any company, but does accept certification letters from third party auditors confirming that a company complies with the IAB's Ad Measurement Guideline. Our announcement was covered by MediaPost . This morning, MediaPost wrote a correction with the headline Adify Not IAB Certified. IAB’s own web site refutes that claim.
Adify and Ad Servers
What’s the difference between Adify and an ad server? Adify offers a world-class ad server AND Adify has layered significant network management, advertising optimization and payments technology into our ad server. The difference is that without Adify, network builders would have to create or integrate those technologies to build, manage, and maximize a vertical ad network.
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Customer Testimonial
“Adify's technology empowers media companies to more easily reach niche vertical audiences while also giving smaller publishers the ability to leverage the name and brand of their more well known partners.” Rachel Lam
SVP and Group Managing Director
Time Warner Investments