The Adify Blog
[ Viewing entries tagged with "Adify" ]
Movin’ On Up – Adify Media Moves Up in Network Ranking by comScore for Online Buying Power
Back in early June, Adify Media announced that we were recently ranked by comScore as one of the networks with the highest Online Buying Power Index (BPI) which we thought was very cool. If you read this, you may have scratched your head and thought to yourself, “That’s great and all but what the heck is a BPI?!”
Ads I WANT to see…
“Ask and ye shall receive.” These are the words that eMarketer quoted today in an article about the controversy over personalized ads. Having been in this industry for over 10 years and feeling personally invested in the success of online advertising, this article struck a personal cord with me.
Adify Media Ranked a Top Network by comScore for Audience Buying Power - Why You Should Care
Adify Media was recently ranked by comScore (http://www.marketwire.com/press-release/Adify-1001996.html) as one of the networks with the highest Buying Power Index (BPI). That's big news! But what does that mean?
Adify Media for Advertisers – Top 5 Differences with other Ad Networks
- Adify Media serves 100% of your ads on sites within our network, with no brokering.
- Adify Media is fully transparent: You see a full site list before campaigns run, and view delivery and performance on a site and line item level, anytime.
- Adify Media audiences are more engaged. comScore shows that audiences on Adify Media sites spend twice as much time with our publishers than comparable portal sections.
- Adify Media delivers high impact ad campaigns – IAB standard plus overlay video, expandables, interstitials, and more.
- Adify Media puts your brand in front of passionate influencers – the publishers of over 10,000 quality, independent sites.
Adify Media for Adify Network Builders – Top 5 Differences with other Ad Networks
- Adify Media shares its pipeline, in real time, with all Network Builders using the Adify Network Builder platform.
- Adify Media enables Network Builders to opt in or out of every campaign or line item.
- Adify Media campaigns are only offered to publishers whose price minimum is met.
- Adify Media campaigns enable publishers to preview the creative and accept or reject content – providing an extra layer of publisher control.
- Adify Media campaigns deliver IAB standard banners and breakthrough creative such as expandables, overlay video, and interstitial ads.
That Next-Gen Portal Is Closer Than You Think
The rise of Google fundamentally changed Web navigation, nearly making late-'90's-style content portals obsolete. Who would go to a portal to get stale content that doesn't quite fit your interests, when you could search for personally relevant content by keyword? At least that was the idea. But there's still a need for a next generation portal. Let me explain:
Today's content has gone beyond mere Google searches to an on-demand paradigm. Once I find content I like, I can Digg it, Facebook it, MySpace it, and share it with my friends at my virtual water cooler. However, while spending time in social networks has great appeal, ads displayed there aren't any more effective because they show up next to friends' profiles. That leaves a gap between the needs of social networking audiences and the advertisers who fund them.
A truly next gen portal would better serve audiences and advertisers alike. What will that portal look like? It will manifest inside vertical networks or category-specific networks, where you can read the content that matters to you most and discover new content organically, whether or not you know the keywords to bring it to light. For deep engagement, the next gen portal will do some things for you seamlessly, like aggregate all the content in the network and refresh it continuously based on what other users are viewing and on what content topics matter most to you.
Three Ways Publishers Can Win the Fight for Premium CPMs
In a recent heated discussion about the future of journalism—and Google's role in driving the demise of newspapers—the panelists took Google to task:
Sexiness and Desire
At one of our recent all-company meetings, our co-founder and president Russ Fradin told us that "We provide the infrastructure and services with which companies can build vertical ad networks. It's not sexy—we stay behind the scenes and give companies the tools to create a network that fits perfectly with their own brand."
Categories
Latest Posts
Authors
Tags
Main Ad Networks Brand Advertising online advertising Ad Spending Performance & Measurement Network News Ad Inventory Release Announcements Targeting ad networks Ad Serving Publishing Video Behavioral Targeting Adify Media Media publishing Portals CPM Publishers vertical ad networks brand advertising ad inventory Engagement Vertical Ad Networks performance paid content Branded Publishers Adify
Customer Testimonial
"I’ve found that Adify’s approach to working together with network operators in partnership, opposed to a typical company/client relationship was a huge selling point to me. An example of this is apart from supplying me their ad serving technology, Adify has worked hard to promote and market the Gourmet Ads Network as well as undertaking advertising sales in new markets, allowing me to sell 100% of my inventory at the highest possible rates. " Benjamin Christie
Celebrity Chef, Founder
Gourmet Ads