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The Adify Blog

[ Viewing entries tagged with "Adify Media" ]

Movin’ On Up – Adify Media Moves Up in Network Ranking by comScore for Online Buying Power

Posted by Selena Yang on July 31, 2009 | 0 Comments

Tags: Ad Networks, Brand Advertising, Adify Media

Back in early June, Adify Media announced that we were recently ranked by comScore as one of the networks with the highest Online Buying Power Index (BPI) which we thought was very cool. If you read this, you may have scratched your head and thought to yourself, “That’s great and all but what the heck is a BPI?!”

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Ads I WANT to see…

Posted by Thai Arizpe on June 25, 2009 | 0 Comments

Tags: Targeting, Adify Media, Behavioral

“Ask and ye shall receive.” These are the words that eMarketer quoted today in an article about the controversy over personalized ads. Having been in this industry for over 10 years and feeling personally invested in the success of online advertising, this article struck a personal cord with me.

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Adify Media Ranked a Top Network by comScore for Audience Buying Power - Why You Should Care

Posted by Thai Arizpe on June 11, 2009 | 0 Comments

Tags: d Networks, Brand Advertising, Adify Media

Adify Media was recently ranked by comScore (http://www.marketwire.com/press-release/Adify-1001996.html) as one of the networks with the highest Buying Power Index (BPI).  That's big news!  But what does that mean?

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Adify Media for Advertisers – Top 5 Differences with other Ad Networks

Posted by Joelle Gropper Kaufman on April 28, 2009 | 0 Comments

Tags: Adify Media, online advertising, ad networks, advertisers

  1. Adify Media serves 100% of your ads on sites within our network, with no brokering.
  2. Adify Media is fully transparent: You see a full site list before campaigns run, and view delivery and performance on a site and line item level, anytime. 
  3. Adify Media audiences are more engaged. comScore shows that audiences on Adify Media sites spend twice as much time with our publishers than comparable portal sections.
  4. Adify Media delivers high impact ad campaigns – IAB standard plus overlay video, expandables, interstitials, and more.
  5. Adify Media puts your brand in front of passionate influencers – the publishers of over 10,000 quality, independent sites.

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Adify Media for Adify Network Builders – Top 5 Differences with other Ad Networks

Posted by Joelle Gropper Kaufman on April 27, 2009 | 0 Comments

Tags: online advertising, ad networks, Adify Media, Adify Network Builder platform

  1. Adify Media shares its pipeline, in real time, with all Network Builders using the Adify Network Builder platform.
  2. Adify Media enables Network Builders to opt in or out of every campaign or line item.
  3. Adify Media campaigns are only offered to publishers whose price minimum is met.
  4. Adify Media campaigns enable publishers to preview the creative and accept or reject content – providing an extra layer of publisher control.
  5. Adify Media campaigns deliver IAB standard banners and breakthrough creative such as expandables, overlay video, and interstitial ads.

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