The Adify Blog
[ Viewing entries tagged with "CPM" ]
Ouch! Are Network Efficiencies Really a Double-Edged Sword?
Friday on ClickZ, Kate Kaye wrote about the double-edged sword of ad network efficiency – while targeting technologies have allowed publishers to monetize previously unsold inventory, they’ve also driven down CPM rates as the market becomes saturated with inventory.
Bain IAB Digital Pricing Research Released
Bain & Co. and the Interactive Advertising Bureau have released a new Digital Pricing Research report that address issues of price compression for large publishers who use third-party ad networks and exchanges.
Monetization with Adify & Forbes
As membership in Adify-powered networks continues to grow, several bloggers are writing about their experience. In Monetization with Adify & Forbes, David Peralty of dailypixel describes the process of joining the Forbes Network, and the results it has brought him.
Comparing Apples to Oranges with Google AdSense CPM
Publishers are often striving to optimize their earning potential, and they face difficult choices while evaluating different ad network partners. If they’re considering the possibility of joining a premium ad network, or evaluating the performance of the networks they’re currently using, it’s critical that they compare performance metrics consistently across networks. If they have to make “apples to oranges” comparisons, they may form an inaccurate perception of which network is delivering real value for them.
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