The Adify Blog

The Adify Blog

[ Viewing entries tagged with "Media Asset" ]

Social Media Audiences: Rent vs. Buy; Build vs. Collect

Posted by Bryan Sise on January 22, 2010 | 0 Comments

Tags: Social Media, Media Asset, Brand Advertising

In her recent video post on New Media Minute, Daisy Whitney describes an important emerging trend: rather than renting social media audiences, major advertisers are beginning to buy them.

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