The Adify Blog
[ Viewing entries tagged with "Release Announcements" ]
Release 5.2 is here!
We’re happy to announce Release 5.2 of the Adify platform!
The Little Features Matter Too
Whenever we debut a new release of the Adify platform, we tend highlight the “big” features in the release, with scarce mention of those “little” features that incrementally enhance the efficiency and usability of our applications. With our recent 4.0 and 4.1 releases, we’ve spread the word about impactful innovations like interaction tracking, share of network optimization, international minimum price, publisher APIs, non-eCPM prioritization, and historical pivot reports, but these features have been accompanied by scores of tiny enhancements, created with our customers’ feedback in mind. Below, we describe a small selection of them.
1. No applications go unnoticed
Some Network Builders field hundreds of applications per month from publishers who feel they have what it takes to join their network. Keeping track of all those applications can be a challenge. Now, in addition to their existing tools for managing pending, accepted and rejected applications, Network Builders receive a “You have [quantity] publisher applications pending review” notification in the dashboard of their Network Management Console when they first log in. Clicking this notification will take them directly to where they can review the new applications and take accept/reject action. This dashboard notification expedites the response time from application to decision.
2. Site payouts set right, every time
Our Network Builders have already had the ability to set any default payout they want to make for a given site, anytime – whether that payout is a percentage revenue share or a flat CPM. Now, they can be certain that every site gets set up with the payout arrangement the Network Builder prefers, from the very moment the site joins their network. The moment they accept a site’s application, or the moment they finish setting up a site on behalf of a publisher, they’ll be prompted with a dialog box, where they can set the default payout.
3. The freedom to change one’s mind
Sometimes our Network Builders will reject a publisher who applied to their network, then will decide later that the publisher’s site quality has improved to a level that meets their standards. Occasionally also, a Network Builder might accidentally click the Reject button, when they actually meant to accept. Now they have the ability to accept sites they’ve previously rejected. They just check the box next to a site they previously rejected, and click the Accept button.
4. A floor and a ceiling at the same time
Network Builders use our suite of inventory forecasting tools to understand the future supply and demand dynamics of their network, and to communicate available inventory to advertisers. The forecasts can be filtered by geography, campaign, ad size, ad space type, and/or price. Up until recently, when a Network Builder filtered on price, they selected a price minimum, and the resulting forecast filtered out all impressions below that minimum. Now, they can specify both a price floor and a price ceiling, and the forecast will include only impressions within their chosen price range. The result is a forecast that is fully informed by the prices a Network Builder expects to negotiate with advertisers.
As we further deepen our collaboration with Network Builders and leverage their feedback on our applications, we’ll continue to enhance our platform with features large and small.
Announcing Release 4.1 of the Adify Platform
We’re excited to announce Release 4.1 of the Adify platform. This release has a number of features to increase Network Builders’ efficiency, strengthen the guidance they give their publishers, bring them more control over campaign configuration, and give them new insights about campaign performance.
The release includes, but it not limited to, the following features:
Release 4.0 Highlight: Post-Impression Tracking
comScore Brand Metrix data shows that many website visitors respond to ads by going directly to the advertiser's site -- either through a brand search or by entering a web address -- without clicking the ad itself. To offer advertisers new insights, the recent 4.0 release of the Adify platform offers a new feature called post-impression tracking (also known as view-through tracking).
Adify Video Launch Described in Advertising Age
Adify's new technology for distributing and monetizing video across a vertical ad network was covered in a November 17th Advertising Age article. The technology is an out-of-box, end-to-end video solution for the Network Builders who are running ad networks on the Adify platform.
Introducing Behavioral Targeting Inventory Reports
As part of our coverage of Adify’s 3.3 Release, we’re providing more detail on the value and functionality of selected product enhancements.
Introducing User Permissions
As part of our coverage of Adify’s 3.3 Release, we’re providing more detail on the value and functionality of selected product enhancements.
Introducing Widget Share 1.0
As part of our coverage of Adify’s 3.3 Release, we’re providing more detail on the value and functionality of selected product enhancements.
Adify's Release 3.3
We're excited to announce Release 3.3 of the Adify platform.
Adify Gives Publishers Predictive Insight Into Advertiser Campaigns’ Success
Today, we’ve announced a unique and sophisticated Inventory Forecasting module to empower vertical ad network builders to predict supply and demand across the premier publishers in their networks.
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