The Adify Blog
[ Viewing entries tagged with "Video" ]
Plug-and-Play Online Video Monetization: Adify Launches VAST 2.0 Support
Standards. They’re everywhere. Ever replace a light bulb? Connect to a WiFi network? Use a mobile phone? Plug your toaster and computer into the same outlet (not that I’m recommending you do that)? Standards might not be sexy, and when they’re successful we might even take them for granted, but they provide a framework for interoperability and are critical to attaining widespread adoption of product platforms.
Time to rethink your pricey TV spot
A new study out from Nielsen this week shows that online video ads have surpassed TV ads for general recall, brand recall, message recall and likability.
Ready for Video?
Network Builders: we heard you loud and clear. Through formal surveys and anecdotal conversations, you've told us you have unique and interesting video content you want to push out to the sites in your network. Even better, you're ready to start monetizing your video content through pre-rolls, mid-rolls, and overlays.
Verified by Google: Engagement is the next big thing…
Google was featured in today’s Wall Street Journal in an article about benchmarking display ad performance. In the article, Google says that “Internet users are more than twice as likely to click on large display ads and view video ads than smaller non-video advertisements”.
Online Video Advertising – Are Virtual DVRs In Our Future?
In the quest to support a bloated and inefficient operational model, broadcasters are actually considering placing more ads into their online video streams. How will consumers respond?
DriverTV launches ad network
Congratulations to DriverTV on the launch of their new network. Through high-quality video and other visual tools DriverTV provides a whole new way for new car buyers to experience their purchase options. Member publishers will showcase driverTV video content on their sites through the DriverTV Network paired with targeted overlay and display advertising. To read more about the launch, click here.
Adify Video Launch Described in Advertising Age
Adify's new technology for distributing and monetizing video across a vertical ad network was covered in a November 17th Advertising Age article. The technology is an out-of-box, end-to-end video solution for the Network Builders who are running ad networks on the Adify platform.
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Customer Testimonial
"Vertical networks are emerging as one of the most important advertising innovations in online publishing. Pairing established media brands with high-quality long-tail content is the first thing I recommend to publishers as part of an overall ad revenue strategy and Adify is the go-to solutions provider in this rapidly growing market." Greg Stuart
Author and former CEO
Interactive Advertising Bureau (IAB)