The Adify Blog
[ Viewing entries tagged with "pricing" ]
A Dirty Secret, A Double Life: Part 1
I’m going to give you a secret statistic that may surprise you. And, if you’re a publisher of a branded web property, the statistic should trouble you. It’s the answer to the question:
There’s more to just reach…
A recent article on Ad Age speaks to the value of ad networks as the Internet continues to fragment. The author accurately points to the many media companies who once shunned networks, but then have either moved to buy them, or create their own to take advantage of their inherent value: reach, targeting, price.































