The Adify Blog

The Adify Blog

[ Viewing entries tagged with "pricing" ]

A Dirty Secret, A Double Life: Part 1

Posted by Russ Fradin on February 22, 2010 | 0 Comments

Tags: Ad Networks, Media Companies, Branded Publishers, Inventory Pricing

I’m going to give you a secret statistic that may surprise you. And, if you’re a publisher of a branded web property, the statistic should trouble you. It’s the answer to the question:

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There’s more to just reach…

Posted by Thai Arizpe on November 12, 2009 | 0 Comments

Tags: Reach, targeting, Ad Age, pricing

A recent article on Ad Age speaks to the value of ad networks as the Internet continues to fragment. The author accurately points to the many media companies who once shunned networks, but then have either moved to buy them, or create their own to take advantage of their inherent value: reach, targeting, price.

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