At Adify, we’re in the business of helping enterprise media companies and niche entrepreneurs create ad networks; in fact, we just announced 200+ networks in June.  We’ve definitely contributed to the large numbers of ad networks in the market today, most of which, as Warren Lee points out today in AdAge, were predicted to be “toast” by now.

But, as Lee explains, the market factors that spurned the rise of ad networks – increased online usage, growing number of websites, fragmentation, publisher lack of a sales force -  aren’t going away.  Ad networks are solving problems for both advertisers and publishers, and really only creating problems for the media buyers and planners who need to understand what each of them can contribute to the overall media plan. 

Customer Testimonial

"Vertical networks are emerging as one of the most important advertising innovations in online publishing. Pairing established media brands with high-quality long-tail content is the first thing I recommend to publishers as part of an overall ad revenue strategy and Adify is the go-to solutions provider in this rapidly growing market." Greg Stuart
Author and former CEO
Interactive Advertising Bureau (IAB)