Joelle Gropper Kaufman
"For my first job, I worked as an aerobics instructor at Living Well Lady and learned that it's not a good idea to do a step aerobics routine on a small, raised platform."
Joelle brings experience in corporate and product marketing, sales and business development to Adify. Before coming to Adify, she served as VP of marketing and sales development for Reactivity, Inc., the leading provider of XML networking solutions that was acquired by Cisco in March 2007. At Reactivity, Kaufman drove category definition, corporate messaging, advanced key analyst relationships and successfully positioned the company as a leader in the XML-based Web services and SOA market. Prior to Reactivity, Kaufman led XML Web services initiatives for RSA Security and also held management, strategy and product marketing positions with Lifespire, Inc., NetDynamics, Firefly Networks, Inc., and Deloitte Consulting. Kaufman holds an MBA from Harvard Business School and a BA from the University of Michigan, Ann Arbor.