Network Builder Case Study:
HotChalk’s Education Network
HotChalk is the leading, free, education productivity platform serving teachers, parents and students. As the fastest growing learning management system in the world, HotChalk is used by 40,000 schools in over 150 countries worldwide. HotChalk launched the HotChalk Network to capitalize on its connection to the education market. In less than four months HotChalk built an education-focused network, powered by Adify, with 80+ sites that together make HotChalk one of the top 5 pure education properties on the Internet, well on their way to becoming number one.
- Minimized up-front investment to build and manage a vertical network through Adify
- Utilized a fast and turn-key platform to create a transparent and targeted ad network
- Quickly, efficiently and continuously expands its reach with a quality audience into the education market
- Provides its publishers with full editorial control over the ads that run on their sites
- Delivers advertisers extreme targeting capabilities across education demographics role, age and gender
Copyright Hotchalk Network, 2006-2007.
Vertical networks are emerging as one of the most important innovations in online advertising. By pairing leading media brands with high-quality “long-tail” content, Adify has taken the lead in this rapidly growing market.
Nicole Rousseau
Vice President of Retail Marketing at HSBC