ADIFY SELECTED BY ALWAYSON AS ONMEDIA TOP 100 WINNER
Adify's vertical ad networks solution is recognized as game-changing strategy in online advertising
SAN BRUNO , CA, January 23, 2008 -Adify Corporation, the premier technology and media company focused on vertical online advertising, today announced that it has been chosen by AlwaysOn (http://alwayson.goingon.com) for the second year in a row as one of the OnMedia 100 Winners. Adify was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
As a two-time OnMedia100 winner, Adify CEO Russ Fradin will be speaking at the OnMedia conference’s “One Year Later” panel on 1/29 at 4:15 p.m., which will highlight the top companies from last year’s OnMedia winners. Fradin will also be a part of a CEO showcase earlier in the day to present company’s success in building vertical ad networks for entrepreneurs and global media organizations such as Martha Stewart Living Omnimedia., The Guardian, NBC Universal, Time Warner, and The Washington Post Co.
“The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation.”
Adify and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This executive event features technology CEO’s from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, on topics such as disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
“The track record for AlwaysOn Media 100 winners reinforces that Adify is on an upward trajectory and following the right path to growth. We are excited about the impact we have made among our peers at AlwaysOn and the rest of the industry,” said Russ Fradin, CEO of Adify. “We empower the media owners who believe they can deliver premium value to advertisers through vertically-focused networks. Organizations from small bloggers to multi-national media enterprises continue to work with Adify to seize this opportunity.”
The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world. A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/
About Adify
Adify is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs that help brand advertisers unlock value from hard to reach audiences. Adify's Build Your Own Network (BYON) technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly-targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as Comcast Corp., The Guardian, HotChalk, Houseblogs, NBC Universal, Time Warner, The Washington Post Co. and Yardbarker use Adify's solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications -- the first successful direct-response online advertising solution -- and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print “blogozine”. No other media brand has dared to create such open interaction with its readers and event participants.
CONTACTS:
Ben Billingsley
Horn Group, Inc.
646-202-9766
