Adify and Destination Travel Network Honeymoon With Publishers
New Online Ad Network Harnesses Audiences of Expert Travel Publishers to Maximize Impact of Premium Local and National Advertising
TUCSON, AZ April 2, 2008 — Adify, the premier technology and media company focused on vertical online advertising, today announced a new travel publisher network with Destination Travel Network (DTN). Operated by digital business and marketing solutions provider simpleview, DTN combines the nation's top convention and visitors bureaus, destination marketing organizations, and other notable travel and tourism related websites into one online destination for travel-related brand marketers.
Advertisers targeting the travel and tourism market rely on the Destination Travel Network to reach travel-minded decision makers. The category expert in destination, travel, and tourism, DTN aggregates the reach of travel-oriented online publishers with similar site demographics and manages the advertising opportunities to ensure maximum exposure to the best advertisers at a premium price. Aggregate audience reach is necessary for broad-level media sales and DTN enables website operators to easily manage this intensive process.
"Because of their expertise, individual publishers produce valuable online inventory that attracts purchase-oriented consumers that local and national advertisers covet for marketing campaigns. The challenge is to simplify purchasing processes for premium advertisers so that they can reach consumers in market," said Don Mastrangelo, director of Destination Travel Network, simpleview. "We offer a simple and effective solution for publishers to capture a bigger share of those spending dollars. By bundling sites within the Destination Travel Network, publishers can multiply the value of their respective inventory and make it easier for media buyers to run campaigns on their sites."
Destination Travel Network manages all the day-to-day advertising activities. Adify supports DTN publishers and advertisers through the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.
DTN is free for publishers to join and painless to implement and manage, resulting in immediate cash flow from local and national advertisers. Benefits to publishers include:
- Creation of new revenue streams -- extra income that can be applied to other budgets, or as income made payable to respective CVBs
- Access to premium advertisers -- being a part of the DTN means that publishers receive income from big brands that need to buy media at scale
- Complete control over ads that go on the publishers' sites -- publishers approve every ad before it runs
About simpleview, inc.
Founded in 1991, simpleview develops and implements scalable, web-based enterprise solutions that simplify marketing and sales operations for a diverse range of industries such as destination management, travel, and leisure; association management; real estate; non-profits; government; and public and private corporations. By seamlessly integrating content management solutions, customer relationship management, and interactive marketing services into a modular software suite, simpleview enables clients to centralize data, streamline processes, and improve internal efficiencies. Offering a unique combination of robust software, refined over generations of smart product evolution, with an abundant feature library and skilled programming technicians, simpleview delivers its clients the personalization and customer service of custom-built software development with the stability and price point of out-of-the-box solutions.
For more information about services, products or solutions provided by simpleview please visit www.simpleviewinc.com or call (520) 575-1151.
About Adify
Adify Corporation is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify's Build Your Own Network (BYON) technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as adChakra, Comcast Corp., Forbes, The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal, Reuters, Time Warner, The Washington Post Co. and Yardbarker use Adify's solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications -- the first successful direct-response online advertising solution -- and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.
