PROFESSIONAL TRAVEL GUIDE.COM SIGNS STRATEGIC PARTNERSHIP WITH ADIFY
New Partnership to Create Advertising Opportunities through Vertical Ad Networks
ATLANTA, GA - November 28, 2007 — ProfessionalTravelGuide.com (www.professionaltravelguide.com), the world’s most comprehensive online travel and trip planning resource, has signed a partnership with Adify, a premier technology and media company focused on vertical online advertising.
According to the terms of the agreement, ProfessionalTravelGuide.com and Adify have partnered to create a premium vertical ad network bringing together travelers and advertisers, with Adify providing the technology platform and back-office services to manage the network and deliver the ads.
Peter Nicas, ProfessionalTravelGuide.com’s CEO, said: “The travel/hospitality ad market is one of the most lucrative categories on the Internet. Adify’s vertical ad serving model will play an important role in our direct-to-vendor business model and endorsement of travel agents, and we are excited to partner with Adify.”
Russ Fradin, Adify’s CEO, said: “Travel and hospitality advertisers are seeking the highest quality sites that attract engaged business and leisure travelers. ProfessionalTravelGuide.com is an ideal magnet for building a high quality advertising-supported community with the most engaged travel audience. Adify is pleased to partner with ProfessionalTravelGuide.com in doing so.”
Adify currently has more than 65 highly-targeted advertising networks running on its platform and recently announced 50% growth in the number of branded vertical ad networks and over 100% growth in the number of publishers participating in an Adify-powered Vertical Ad Network since July 2007. For more information, visit www.adify.com.
About ProfessionalTravelGuide.com
ProfessionalTravelGuide.com is the most comprehensive, unbiased travel resource on the Internet. Designed for leisure and business travelers who value credible and objective travel information above all else, the website comprises the most extensive collection of professional hotel reviews, breaking travel news, images, videos, and destination guides ever assembled on the Internet. The site features the world’s largest travel database including more than 159,000 hotels, 7,000+ destination travel guides; 10,000+ professional hotel reviews; 250,000+ associated high resolution images; streaming videos; real-time health and travel security alerts; international business etiquette; and personalized eGuideBooks™. ProfessionalTravelGuide.com is written by professional travel journalists and draws its content from the travel industry’s leading databases, such as Star Service hotel reviews, Weissmann Professional Destination Reports, Hotel & Travel Index (HTI), and Official Meeting Facilities Guide (OMFG).
About Adify
Adify Corporation makes it easy for entrepreneurs and media companies to build expert vertical advertising networks and bring targeted advertising to the unique target audience. Adify offers marketers the reach of a branded advertising network with the control of one-stop, direct buying. Adify delivers a unique mix of technology, expertise and key business services that expedite time to market for new, brand-driven, expert vertical advertising networks. Partners such as Comcast Corp., The Guardian, HotChalk, Houseblogs, NBC Universal, Time Warner, The Washington Post Co. and Yardbarker are using Adify's solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications and is backed by blue-chip venture firms and investors Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.
Media Contacts:
For Professional Travel Guide.com:
Katrine Winther-Olesen
Middleberg Communications
212-812-5665, ext. 116
kwinther-olesen@middlebergcommunications.com
