ADIFY SELECTED BY ALWAYSON MEDIA AS TOP 100 PRIVATE COMPANY AWARD WINNER
Leading Online Advertising Company Recognized for Leadership in Developing and Supporting Vertical Advertising Networks
SAN BRUNO, Calif., January 16, 2007
– Adify Corporation today announced that it has been chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. AO Media 100 is a power list of the top private digital media companies. Adify was handpicked by the AO Media editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.
Adify and the AO Media 100 will be honored at the AO Media executive summit January 29-31, 2007 at The Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting user behavior and creating new opportunities in marketing, branding, advertising, and public relations. The event will also showcase top innovative private companies that are changing the way media is created, distributed and consumed.
“The AO Media 100 are creating new revenue opportunities in the more than $16.4 billion online advertising market by disrupting traditional media and advertising models,” said Tony Perkins, founder and editor in chief of AlwaysOn. “They are innovating by applying game-changing technology to key sectors including user-generated content, technology-enablers, mobile marketing, community platforms, Web analytics, and online advertising services.”
The AO Media 100 was selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.
Launched at the Web 2.0 Summit’s recent Launch Pad event, Adify’s Build Your Own Network (BYON™) platform gives entrepreneurs, advertisers and publishers of all sizes the infrastructure and tools for creating customized online advertising networks. With Adify’s BYON, network builders can define, assemble, merchandize and manage new, highly-targeted advertising networks within weeks, incurring little or no upfront cost. In turn, Adify handles all of the campaign management, performance tracking, reporting, billing, payment and technical support functions needed for successful advertising campaigns.
“Given the stringent criteria and large number of applicants for the AO Media Top 100, this recognition validates Adify’s vision: enabling a new class of vertically-focused online advertising networks that deliver greater control and value to publishers and advertisers,” said Larry Braitman, co-founder and CEO of Adify. “Our platform enables marketers to reach highly-targeted online communities, while providing publishers of all sizes new advertising sales channels. We’re thrilled to join the rest of the AO Media 100 winners as this year’s most disruptive and innovative companies.”
A full list of all the AO Media 100 companies can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/
About AO Media 2007: January 29-31 @ The Mandarin Oriental Hotel, NYC
AlwaysOn Media is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the global advertising and media establishment. This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. At AlwaysOn Media, our editors will also honor the AO Media 100 Top Private Companies. Fifty of the top CEOs from the AO Media 100 will pitch their market strategies to a panel of industry experts in our “CEO Showcase."
About Adify
Adify was founded in 2005 by Internet advertising pioneers from Flycast Communications, one of the original online ad networks. Adify’s mission is to empower online publishers to sell advertising through a variety of new channels, including self-service storefronts, vertical networks and open marketplaces. Adify is based in San Bruno, Calif. and funded by Venrock Associates.
About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.
