We’re happy to announce Release 4.3 of the Adify platform! The focus of this release is the many enhancements to the new campaign editor. Also included are a number of features to improve performance and convenience, and enhancements for users of behavioral targeting.

Here are some of the features that we rolled out with the release:

• New campaign editor – Enables line item parameters to be edited inline, exclusion of geo areas for geo targeted campaigns, and a new interface to view and manage hundreds of ads at once.
• Preview ads in extended campaign review – Ability for network to preview ads associated with Adify Media campaigns.
• Boolean keyword targeting – Allows campaigns to be targeted to keywords using AND, OR, and NOT.
• Enhancements for BT users – Report detailing how many BT impressions were delivered by your network, and ability to create and edit BT segments in bulk.

To our network builder customers – we hope you enjoy the new features, and as always, we look forward to hearing about your experience in using them.

Customer Testimonial

"We recognize that vertical networks, networks that combine content from or across a complimentary group of web properties - are the next logical evolution for publishers seeking to expand their advertising solutions for customers. They are quickly becoming an important way to develop scale for our marketing clients." Beth Comstock
President, Integrated Media
NBC Universal